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Wally Olins
Wallace "Wally" Olins, CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding who was Chairman of Saffron Brand Consultants. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters. These include 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, Lithuania.
==Biography==
Olins was educated at Highgate School in North London.〔Highgate School Register 7th Edn 1833-1988, Ed. Patrick Hughes & Ian F Davies 1989〕 After studying history at St. Peter's College, Oxford he went into advertising in London. His first big job was as head of the agency that became Ogilvy and Mather in Mumbai, where he lived for five years.
He returned to London and in 1965 co-founded Wolff Olins where he was Chairman. He founded Saffron Brand Consultants in 2001 with Jacob Benbunan, an ex-colleague from Wolff Olins.
He was a visiting professor at many Business Schools around the world and a speaker on branding and communications issues globally. Olins died at the age of 83 on 14 April 2014.
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